India’s Premium Home Store

Built for the slow hours.

A considered library of daily objects — engineered in Porto, finished by hand, owned for a decade. Four collections, zero noise.

100+ Products
10K+ Customers
4.8★ Rating
10 Categories
🏆
#1 Premium Home Store Made for Every Home
Best in Class Premium Quality
THE ANTI-DROPSHIP STANDARD

What we built, so you don't have to worry.

01 — Provenance

Transparent sourcing

Atelier, materials, finisher — listed on every object. No white-label shortcuts.

02 — Delivery

Carbon-neutral by default

Sea-freight default with offset rail in 47 countries. Air only when honest.

03 — Guarantee

30-day wear & use

Use it. Wash it. Live with it. If it doesn't earn its place, we collect it.

9,284 VERIFIED REVIEWS

The people who actually live with it.

4.93

AVG RATING

98%

WOULD RE-PURCHASE

<1%

RETURN RATE

VERIFIED BUYER

"Three months in. The carafe has earned a permanent place — and replaced two others."

Amit

Amit

EDITOR'S PICK

"Finally — a brand that designs like it means it. Quietly the best daypack I've owned."

Isha

Isha

VERIFIED BUYER

"The Suna lamp looks like a museum object and arrived like one. Worth every krone."

Divya

Divya

Mindful living, made simple

Luxury You Can Live In.

VELLURE brings together modern style, premium quality

Upgrade Your Everyday with VELLURE.

We believe great products should make daily life easier

Where Style Meets Simplicity.

Discover products designed for people who value clean design
AN HONEST COMPARISON

The difference isn't marketing. It's the cut.

We won't name names — but here's what separates a Maison Kore object from the standard online store catalog.

THE DETAIL MAISON KORE GENERIC D2C DEPARTMENT STORE
Sourcing transparency Atelier & finisher listed "Sourced globally" Brand-only
Batch size 320 / batch · numbered Open / mass Open
Wear & use guarantee 30 days · used 14 days · unused Varies
Repair program Lifetime · in-house Third-party
Packaging Compostable · linen-wrapped Plastic, branded box Standard retail
INSIDE THE ATELIER

We released 04 objects this quarter. We turned down 28.

Every Maison Kore object goes through a 14-week ritual — from raw material brief to a final wear test in real homes. Here's the cut.
/ 01

Material brief & refusal

28 proposals reviewed. 04 pass the brief: longevity, repairability, honest material.
WK 01 - 02
/ 02

Atelier pairing

28 proposals reviewed. 04 pass the brief: longevity, repairability, honest material.
WK 03
/ 03

Prototype & wear test

28 proposals reviewed. 04 pass the brief: longevity, repairability, honest material.
WK 04 - 09
/ 04

Small batch · final cut

28 proposals reviewed. 04 pass the brief: longevity, repairability, honest material.
WK 10 - 14
Friction · Reduced

The questions worth answering.

Can't find what you're looking for? Our concierge replies inside 4 hours, 7 days a week.
Write the atelier →

India: 2–5 business days.

Every order is fully insured against loss or damage in transit — we replace, no questions asked, no forms required.

Use the object. Live with it. Carry, wash, mark it. If within 30 days you don't want it, we collect it from your door at our cost and refund in full.

Four ateliers — Porto (Portugal), Kyoto (Japan), Aarhus (Denmark), Lisbon (Portugal). Every product page lists the exact atelier, lead finisher, and material origin.

Always. Our in-house repair program handles every object we've ever shipped — for as long as we exist. Most repairs ship back within 10 days.

Most lines, yes — within 6–8 weeks of the previous batch. Curated Editions are intentionally one-time. Join The Quiet Dispatch to get a 48-hour early window before public restocks.

FIELD NOTES • 014

A letter from the Porto atelier — on slowing the cycle.

We released four objects this quarter. We turned down twenty-eight. Here is what stayed, what was cut, and what we're still arguing about — written by founder Inês Soares.

Read the letter 8 MIN • WRITTEN BY INÊS S.

VELLURE